Search Engine Marketing
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Service Overview
SEM (search Engine marketing) is a digital advertising strategy targeted on promoting web sites via paid classified ads on search engine consequences pages (engines like google). It commonly entails using structures like Google commercials to bid on keywords relevant for your commercial enterprise, ensuring your advertisements seem prominently whilst customers look for the ones phrases. SEM facilitates drive centered visitors, boom visibility, and generate leads quickly, making it a powerful device for organizations looking for on the spot results.
Pricing Table
Small Pricing Plan For
Your Awesome Business
Basic SEM
Plan
Starts from
₹ 10,000/Project
- Basic Keyword Research
- Google Ads Setup
- Campaign Optimization
- Monthly Performance Report
- Support via Email and Phone
Standard SEM
Plan
Starts from
₹15,000/Month
- Comprehensive Keyword Research
- Google Management
- Ad Copywriting & A/B Testing
- Monthly Reports & Recommendations
- Support via Email and Phone
Enterprise SEM
Plan
Starts from
₹25,000/Project
- Advanced Keyword Strategy
- Multi-Channel Ad Campaigns
- Competitor Analysis
- Weekly Performance Reports
- Priority Support via Email and Phone
SEM (Search Engine Marketing) involves paid advertising strategies, such as Pay-Per-Click (PPC) ads, to increase visibility on search engine results pages (SERPs). SEO (Search Engine Optimization), on the other hand, focuses on optimizing websites to achieve organic rankings without paying for ads. SEM provides immediate results, while SEO is a long-term strategy.
In PPC advertising, advertisers bid on specific keywords relevant to their business. When users search for those keywords, the ads appear at the top of search engine results. Advertisers only pay when someone clicks on their ad, making it a cost-effective way to attract targeted traffic.
The cost of SEM campaigns depends on factors like keyword competition, industry, target audience, geographic location, ad quality score, and bidding strategy. Highly competitive keywords often have higher costs-per-click (CPC), while a well-optimized ad with a high-quality score can reduce costs.
The success of an SEM campaign is measured through key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost-Per-Click (CPC), Quality Score, Conversion Rate, Return on Ad Spend (ROAS), and overall campaign ROI. Tracking tools like Google Ads and Google Analytics are commonly used to monitor these metrics and adjust strategies for better performance.